Getty Images announced this Monday (8), in the run-up to CES 2024, the launch of iStock’s generative AI. The tool, which is paid, allows customers to “create” up to 100 images for the price of $15.39. The iStock image generator was developed with technology from Nvidia Picasso, which used the Getty library to train its image generation.
Getty Images’ announcement of generative AI is part of Nvidia’s lineup during CES 2024, which is held in Las Vegas. Tecnoblog is covering the event, the largest technology fair in the world, directly from the American city. Check out our social media channels for a behind-the-scenes look at the event.
iStock’s AI Seeks to Protect Copyright
According to Getty Images, which owns iStock, the main purpose of this AI is to protect users by preventing the generation of images with copyrighted elements. However, if the final content has any licensed visuals, the customer of the service will have the legal coverage of $10,000, which is standard for iStock services. This ensures that the image is safe for commercial use, saving the customer from having to remove the “photo” from your website.
In the service’s announcement, iStock explains that the tool creates four images per prompt. This result is something relatively normal with generative visual content AIs, Bing Image Generator also delivers four images.
On the same page is some information about the use of the generated content and its use. iStock doesn’t take the image you create into your library. However, it and the prompt used, in addition to the feedback, are used to enhance the service’s generative AI image generation.
Getty Images has its own artificial intelligence for image generation. This AI was announced in September 2023 and the company also highlighted its safe use without copyright infringement. Getty is, in fact, concerned about the issue because it is suing Stability AI, the creator of the Stable Diffusion image generator. The shoemaker’s son always goes barefoot.
