At the moment there is such innovation as advertisement format and for the present Instagram is experimenting with it, but the majority of users do not seem to be very enthusiastic about it as some of them accidentally came across it. It is undoubtedly an advertisement that one cannot glance over, it is impossible to just quickly shift attention as one has to wait for the counter to reach the end and stop with its ninety two seconds. ..
If the user gets bored in Instagram, he can transfer from the first post to another just with the help of swipe. Meta has nevertheless decided to add an element of friction to what is usually a smooth navigation in the app: the commercials which cannot be avoid even in the programmes that do not have a single break! Many people have repeated this ‘advertising halt’ that puts the viewer under the obligation to watch the advert till the end of a countdown.
When it comes to waiting for ads on Instagram, there are multiple options available.
It just lasts for a few seconds; however, such a time span is sufficient to pause app browsing. To some extent it is reminiscent of gradually becoming aware of the You Tube adverts that are now almost unavoidable. By tapping the small question button icon, Instagram confirms that we are indeed in front of an ad break: Other times, they can be in the form of a pre-roll advertisement that the user has to view before being allowed to proceed with use the application. Meta confirmed to TechCrunch the existence of this experiment: {square}As for many, this format is still experiment, aimed at revealing the new types of formats that may reach value to advertisers; thus, they admit that this format is not going to be imposed on all users right away while waiting for feedback.
When reading them to myself, the returns do not seem to be there as famous as the people telling them. The majority of the reactions gathered in this discussion on Reddit are eloquent: They are: If you are talking about the sign in front of the numbers: Yes it is negative. It’s not just that some of them state they will block the app if they encounter this ad, other people say they will cease using Instagram.
Define it as a test so that you do not get consumed by it and stressed up before anyone else. At the same time, the case clearly demonstrates to what lengths Meta is ready to go to secure advertising revenue.
