Huawei still hopes to sell more smartphones worldwide than Samsung. Despite US sanctions and the loss of its Android license, the Chinese group still aims to become the world’s number one. To achieve this, Huawei has invested huge sums in research and development.
In early 2020, Huawei trailed Samsung in the ranking of the world’s largest smartphone sellers. Despite the Trump executive order coming into force in May 2019, the Chinese group managed to secure second place with more than 15% of the market share. Huawei has even won ahead of Apple for several consecutive months.
Unfortunately, the effect of U.S. sanctions eventually caught up with Huawei in the fourth quarter of 2020. The Chinese manufacturer is no longer one of the world’s top 5 smartphone manufacturers. Huawei has to settle for 8% of the world market share. Accused by Washington, Huawei will soon be relegated to the 8th place of the smartphone market, behind Xiaomi, Oppo and Vivo, prophesied Counterpoint. This collapse is in particular the result of the sale of the Honor subsidiary last November.
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Huawei invests in chip manufacturing to survive sanctions
Despite the collapse in sales, Huawei still does not admit defeat. In an interview with Japanese director Ryo Takeuchi, Bruce Lee, Huawei’s president of consumer products, said the company would continue to work to earn the number one spot.
The executive says he has postponed his retirement in order to do everything in his best to get Huawei to the throne. Bruce Lee says he would only accept The defeat of Huawei if the Chinese company fought with the same weapons as its competitors. This is not the case at present, as Huawei is the target of a political embargo.
To regain first place, Huawei has invested a lot of money in research and development. Interviewed by Ryo Takeuchi, Yu Chengdong, CEO of Huawei Consumer Business Group, said Huawei is developing production lines capable of burning semiconductors in order to free itself from its usual partners, including TSMC. Huawei has been banned from trading with the Taiwanese smelter since September 2020. For now, Huawei is not able to produce Kirin chips.
Source: MYDrivers
