LG has just filed two new trademarks “Fold” and “Arc” – which are added to the list of trademarks registered by LG that evoke foldable smartphones. Despite this seemingly renewed interest, nothing is yet known about the Korean manufacturer’s plans for foldables, other than a series of more or less realistic patents.
The foldable smartphones have become synonymous with Samsung Galaxy Fold, Huawei Mate X and to a lesser extent Royole FlexPai (due to a more anonymous brand and a much less successful product). But other manufacturers have shown a constant interest in this format for several years. Among these competitors, LG gives the impression of developing such a product in-house – a project that, if it exists, remains surrounded by a thick veil of mystery.
LG introduces two new Brands Fold and Arc: the manufacturer is still interested in foldable smartphones
For example, this patent for an LG foldable smartphone with two screens, two batteries and even two jacks was discovered. The object, however, was more reminiscent of the ZTE Axon M – whose sales never took off: two screens together, connected by a simplified hinge, rather than a flexible screen and ultra-sophisticated hinge as in the Galaxy Fold and the Huawei Mate X.
But since 2018, we’ve also seen other patents showing more advanced, sometimes even downright futuristic, devices. Thus the Dutch site Let’s Go Digital had spotted the patent of a narrow foldable smartphone that bends in the direction of length. Another patent showed a smartphone that folds inwards like a Galaxy Fold, but with transparent screens.
However, not all patents result in commercialized products, or even functional prototypes. And that doesn’t say anything about the firm’s strategy in this area. But the brand has already slipped that it has ambitions in this area. And LG has just filed two new brands, “Arc” and “Fold”, which seems to show that the manufacturer has many ambitions in this new type of products.
However, for several years now, the mobile branch of LG has struggled to convince with smartphones that are still successful and attractive, but whose price is often a little high compared to the competition, and which are often offered in a multitude of different variations market by market that probably make the manufacturer’s offer unreadable for the consumer.
Difficulties that LG Mobile could probably put behind it with a new category of products. Provided, of course, that the future of the brand is really a more successful product than that of its main competitors, that LG digests the marketing lessons of the launches of its latest ThinQ smartphones and that it is offered at the fairest price compared to the market offer. Which is probably playable, given the particularly high price that Samsung and Huawei have set for this product category.
Source: Android Community
