On Wednesday (11), Netflix announced a multi-year partnership with the Screen Actors Guild Awards, awards popularly known as the SAG Awards. From 2024, the event will be shown live worldwide on the streaming platform, while this year the broadcast will take place directly from the service’s YouTube channel.
The news was announced shortly before the nominees for the 2023 awards were revealed to the public. It lists this one that featured titles such as “All Everywhere at The Same Time” and “The Banshees of Inisherin”.
Held since 1995 to award brilliant film and television performances, this year’s SAG Awards will take place on Sunday, February 26, at Fairmont Century Plaza in Los Angeles.
Broadcast from 10 pm, it will be broadcast live and in full through Netflix’s YouTube channel, but there is still no information on whether the platform will make simultaneous translation available into other languages.
From 2024, however, the annual broadcast of the SAG Awards wins new home and starts operating directly by the streaming platform. A live streaming model that is not common for the service, but that will win its first “test” on March 4, when Netflix will air in real time the stand-up special “Chris Rock: Selective Outrage”.
“As we begin exploring live streaming on Netflix, we look forward to partnering with SAG-AFTRA to elevate and expand this special ceremony as a global live event in 2024 and in the coming years,” explains Bela Bajaria, Netflix’s head of global TV.
SAG Awards was broadcast on TNT for 25 years
Until last year, the Screen Actors Guild Award, one of the film industry’s most important events and Oscar thermometer, had its broadcast rights sold to the paid tnt channel.
House of the award since 1998, TNT began to share its broadcast rights with TBS, network of the same conglomerate, still in 2007 – which led to a large association of the event with the name of both channels.
Despite recent news about SAG’s partnership with Netflix since May last year, networks had already publicly reported that they had not renewed their contract with the celebration. The statement came shortly after Discovery Inc. joined WarnerMedia, and the megaconglomerate began a spending cut project in some of its sectors.
