A new tool that will turn radio broadcasts into podcasts is coming to Spotify. The company announced the news on Thursday (13), which will be called “Broadcast-to-Podcast (B2P)”. It promises to be user-friendly, offering the chance for the user to “leverage existing content to reach new and younger audiences and broaden their revenue potential.”
Broadcast-to-Podcast is the result of Spotify’s acquisition of podcast technology company Whooshkaa in 2021. The music streaming service made the novelty available to all users with an account on Megaphone, a paid platform for companies and professional podcasters of the brand.
Thus, subscribers have at hand tools that help them publish, measure and monetize the business involving the production of this type of content. It is worth remembering that names like Fox Audio Network, for example, have been using the Megaphone for a long time. It starts at $99 (close to $486 in a direct conversion) per month.
The brand says that “after a simple and unique setup process, B2P will automatically create new podcast episodes from previously streamed content, making it easier than ever for broadcast publishers to reach new audiences with their product.”
In addition, Spotify claims that the platform will automatically identify the appropriate ad market locations in the imported audio after completing a one-time setup process.
Technology promises to decrease working time and give more money
According to Spotify, it typically takes between 30 to 60 minutes to manually convert a radio stream to a podcast. And that’s when it comes to every episode.
The steps include downloading the content from the radio’s servers, removing advertisements that arose during the program, placing ad markers, and uploading the edited episode to the desired platform.
However, the audio streaming company says that B2P automates this entire process, considerably reducing the time spent on these steps.
Spotify also claims that the projected advertising spend in the podcast space is expected to reach close to $2.2 billion by 2023. Which represents “a huge revenue opportunity for publishers of this type of broadcast.”
The company understands the subject well, since it has even launched a new feed to trap more the user on the screen of the application and make more money from advertisements.
