Little by little, Threads is getting more complete. The “Twitter of Instagram”, as it has been dubbed, should gain in the coming days a web version, so that it can be accessed by computers and not just smartphones. So far, on the desktop, it is only possible to view publications, without being able to interact there.
Meta confirmed on Tuesday (22) that Threads can be accessed by browsers. This way, users will be able to view the feed and interact with posts.
The release will be made over the next few days. Other features will be added in the coming weeks, according to the company.
The news had already been commented on by Adam Mosseri, CEO of Instagram. On Friday (18), in a post about foldable smartphones, he said that the company is close to launching the web version.
Thus, those who prefer to use the computer will be able to access the new Meta network without having to pick up their cell phone.
But that’s not all. As Reuters notes, support for desktop browsers can help brands, corporate accounts, advertisers and journalists. Advertisers, by the way, showed interest in using Threads in the early days.
The novelty may help equate Threads with X. The social network formerly known as Twitter was born on the web in the mid-2000s, and only later migrated to apps.
Threads came up with everything but couldn’t hold users
Threads launched in early July. The move was somewhat rushed, possibly to take advantage of user criticism of Twitter under Elon Musk.
That same week, the bluebird network imposed a viewing limit that virtually made its use impossible. It was a great time to put a competitor on the square.
The launch was impressive: in just five days, Threads surpassed the 100 million user mark. Before that, the record belonged to ChatGPT, which took two months to reach that same number of subscribers.
Obviously, Threads wasn’t created out of thin air: it’s connected to Instagram, one of the most widely used social networks in the world. And Instagram belongs to Meta, one of the most valuable companies in the world.
The following weeks, however, showed that the reality would be harsher than the promising start.
Within 15 days of the launch, the drop in the number of active users was 70%, and the time they spent on the network was much smaller.
The social network is trying to improve usability as a way to hold people back.
Since launching, Threads has gained a dedicated button for mentioning accounts, sharing posts via Instagram direct messages, chronological timeline without posts from those you don’t follow, and other features.
